Resume

Sr. DIRECTOR OF Design & Digital Media, Comms & External Affairs

Philadelphia, PA - October 2023 to Present

Leads design, web development, document management, and MarCOMM technology for a 40+ program nonprofit spanning PA, NJ, and DE — partnering directly with the CEO to set creative direction.
Led a full brand refresh across every company touchpoint (letterhead, handbooks, presentations, website, signage) under a new logo and color system.
Rolled out Canva org-wide as the single source of truth for brand standards — built 100+ customized templates and owned onboarding, approvals, and user governance for program staff across the organization.
Developed the org's first engagement and marketing metrics standard, including a quarterly data dashboard for executive leadership.
Serves as the design/marketing liaison to Technology, Evaluation, and Analytics on data compliance, CRM deployment, and reporting visuals.
Currently leading modernization and security upgrades across the organization's three websites: jevs.org, orleanstech.org, and jevsathome.org.

New York, NY - June 2016 to June 2023

Directed media production across print, digital design, video, motion graphics, and podcasts.
Owned web and product development, ad trafficking, and data analysis across sales, marketing, and editorial.
Rolled out sales, e-commerce, CRM, project management, and automation software company-wide, including staff training and a full documentation wiki.
Led cross-departmental teams of 10+ on B2B projects, using data to drive process efficiency.
Delivered 150+ product launches on budget, on scope, and on schedule.

New York, NY - June 2015 to June 2016

Led design and fabrication for interior/exterior commercial signage — wayfinding, illuminated letters, neon, awnings, and large-format digital and printed displays.
Produced design proofs, shop drawings, build specs, and installation plans.
Managed customer service, invoicing, and new business development.
Delivered large-scale signage programs for brands including Union Square Events (Shake Shack, Papa Rosso, El Verano), AT&T, Wahlburgers, Roxy Hotel, and Affinity Health — from concept through installation.

New York, NY - March 2012 to April 2015

Managed vinyl/large-format printing, design, and architectural spec drawings in a high-volume, fast-turnaround shop.
Directed exhibit, showroom, and storefront production for Kate Spade, Zoo York, Nautica, Under Armour, and Calvin Klein.
Led the brand identity signage rollout for Global Brands Group (Fung Group), managing production nationwide.